Guiding Collectors Through the Art Market
Archetype Advisory is a boutique consulting firm offering comprehensive art advisory and appraisal services for private collectors, institutions, and estates. We specialize in fine and decorative art, providing tailored guidance on acquisition, valuation, and sales strategy. Rooted in scholarship, market acumen, and aesthetic understanding, Archetype Advisory helps clients build and refine their collections through informed decisions, transparent valuations, and strategic market insight.
Services we offer
Experience unparalleled guidance with our bespoke consulting services, where expertise meets innovation to elevate your business to new heights. Discover the distinction that arises from meticulous attention to detail and an unwavering commitment to excellence.
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Tailored guidance for collectors at every stage — from acquiring new works to refining existing collections. I provide market insights, artist research, and acquisition strategies to ensure every purchase aligns with your goals.
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Professional valuation services for fine and decorative art, photography, and design objects. Each appraisal is grounded in rigorous research and current market data.
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Cataloging, provenance documentation, and condition reporting to preserve and enhance the value of your collection.
Ethos
Founded by Margaret Farrar, Archetype Advisory offers bespoke art advisory and appraisal services for collectors, institutions, and estates.
With a BFA in Design History and Practice from Parsons School of Design and an MA in Fine and Decorative Art and Design from Sotheby’s Institute of Art, Margaret brings a deep understanding of both art history and market dynamics. Her expertise encompasses provenance research, valuation, collection development, and strategic acquisition.
Based in Toronto, Margaret works closely with clients to ensure their collections embody both aesthetic vision and lasting value.